I know I’m totally not following my own advice with my main blog as I have numerous areas of interest, but if you have blog, you should also have a focus. It makes sense, right? People want to know what they’re getting into when they visit you. What are you all about? Are you providing useful information or are you all about entertainment?
This blog lacks a hard focus, but I don’t deviate from the areas that I do cover (creative writing, opinion pieces, podcasting, photography, music, and food). Maybe that makes me a lifestyle blog? Who knows? But you don’t have to be like me.
You can try, but it’d be tough because I’m totally a weirdo. Don’t be a weirdo.
A strong focus means easier marketing because you have a specific audience. Many blogs cover the same topics, so all you need is a unique point-of-view to distinguish you from the rest of the crowd vying for people’s attention (way easier said than done).
Here’s a cool little article on types of bloggers and their voice: http://blog.leadpages.net/types-of-blogs. Maybe one of them appeals to you. But at the end of the day, just write. You’ll get much further doing something rather than nothing.
Peace out, party people.
Previously: Communication versus Marketing