I’ve been blogging consistently for about two months now. During this process of trying to expand and grow my audience, I have made some bush league mistakes. Sure, some of it is just a lack of experience, but this is the age of the internet; there’s ton of information out there that I should be using.
Hindsight and all that jazz, I suppose.
So with that being said, here are the top five silly mistakes I made when I first started blogging. Why five? Because the internet loves things in numerical order and five is less things to read than ten!
- Not Optimizing Blog for All Viewing Platforms – I primarily use a desktop PC for browsing the interwebz and whatnot.
Yup, I’m officially old school.
As such, I gave little thought to how my blog looks on tablets and phones. It took me all of 5 minutes to make adjustments to font sizes and spacing in order to optimize the viewing experience on all platforms.
- No Descriptive Site Title – The name of my blog is Andre C Griffiths. Uh… okay. How do people know what this is all about? It’s not like my name is Denzel Washington. If it was my blog would be much more popular.
Also, I’d make a follow up to The Book of Eli because that movie was awesome.
But I digress.
I decided to add a few more descriptors (i.e. writing, art, technology, and social media). These are the areas in which I focus the most (though I may add something about financial independence or dream chasing) so I should make that more apparent. How many people out there are just searching for Andre C Griffiths?
I mean other than my mom.
- Not Blogging Consistently – This isn’t even about just posting every day. I made that mistake way early on. I was having more of an issue with the times in which my blogs were released. My schedule was all over the place and my views reflected this.
I’m not a person who can get away with posting once a day and expect to grow. I’m doing my best to have a minimum of four posts a day. But if I’m going to do this, I need to have a set schedule of when posts are made public. I generally post between the hours of 11am-3pm ET with each entry coming out at the top of the hour. This is simple enough for readers to follow and, hopefully, becomes part of their daily BS from work schedule.
- Not Globalizing Social Media Promotion – I just talked about how I regularly post during a certain time of day. Each time I post, notifications go to Facebook (sometimes), Twitter (many times), and Google+ (always). The only problem with this is not everyone sees my notifications, especially if they’re in another time zone.
When I was way into posting music on YouTube, I gained a number of fans in Europe. I recently came to the conclusion that I need to take them into consideration. Sure, this means that I’ll be scheduling some tweets, but I feel as if this tactic, when used sparingly, won’t detract from the personal feel I want to put out there.
- Caring too Much about Views – My previous boss taught me to be stats driven, but I can’t be so stringent about it when it comes to my blog. Instead of hard numbers, I should be aware of trends. These trends should reach beyond my blog, but also how people use the web in general. If I work smartly, the views will come. Things only stall when I stall.
To all my fellow bloggers, I hope this helps any newcomers out there. There is a lot of info out there for bloggers. I’m well aware of the fact that this info is mostly out there to get people to click on links, but I’ll take it. And, hell, if anyone else has any advice, feel free to share! I’m open to anything and am looking to sharing more as I go along. Until next time…
Peace out, party people.