Daily Opinion: The Slow Death of McDonald’s (Hopefully)


In case you were unaware, McDonald’s stock is down 7% since 2012. That’s a bigger deal than it appears on the surface. In fact, it’s such a big deal, McDonald’s is toying around with automated cashiers, regional menus, DIY burgers, and a revamped management structure.

They even tried to indoctrinate the “Millennials” by rebranding their burger-slinging clown as a hipster.

Hipster Ronald 1 Hipster Ronald 2


Mickey D’s has also fumbled around in the social media sphere, having Ronald take selfies and unleashing the #RonaldMcDonald hashtag on the interwebs. All the attempts have been met with snark. You know what? I’m lovin’ it.

Har, har, har.

It’s been a long time coming McDonald’s. You’ve done a brilliant job marketing to kids, setting up shop in poor communities, and contributing to obesity around the world. Kudos. Recently, however, newer generations are more informed and are slowly realizing this is crap food produced by a crap company that subsequently causes crappy health. It’s the reason why I think many companies that have a foundation of profit-by-any-means-necessary will have their comeuppance. People learn over time, even if that time is of an extended duration.

Here’s to you, McDonald’s. I hope your death arrives more swiftly, but if it doesn’t, maybe it’s not too late to change your ways. Stop chasing gimmicks to recapture a shrinking market and just provide quality food, good wages to employees, and actual standards. Maybe, just maybe, you can win people back by simply being better than you are now.

If not, just hurry up and die already.

Previously: Tim Cook’s Big Coming out Reinforces the Idea that Coming out Is Still a Big Deal


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