Blog Growin’ by Dre – Communication versus Marketing

Andre C Griffiths

I used to post a recurring feature called My Journey Toward Financial Freedom, but I decided to replace it because my Lessons from a New Self-Earner posts cover those types of topics and more. So I decided to start writing specifically about growing a blog.

Let me get this out of the way: I AM NOT AN EXPERT. I only started blogging about five months ago, but in that time, I managed to grow in terms of views and visitors. Because I do a lot through trial and error, I figure I may as well share what works for me. So let’s get started!

I love writing, but it’s not always the best way to engage people. Not purely by itself, anyway. As a largely unknown writer and someone new to the game, I have to constantly strive to build an audience and reach people. Everyone in the world preaches about the importance of social media and, for the most part, it’s true. Here’s the thing: marketing works a lot less than genuine communication.

The internet is as cynical as it gets. When folks are bombarded with information, it gets exceedingly easy to see when people are simply trying to sell something. Why do you think companies like McDonald’s fail so miserably at garnering positive attention from social media?

I personally enjoy conversation. Therefore, I’m starting to take a slightly different approach on social media than I did in the past.

1. I’m joining specific social media communities. I live this because I get to communicate with people who have similar interests as me. I comment on other people’s posts and toss in a couple of my own. I try to have thought provoking conversations rather than selling my little blog.

2. Google+ is seriously underrated. I HATE when people act as if Facebook is the be-all, end-all of social media. It has a ton of users, but that means there’s a lot of noise to cut through. Also, I like the conversation on Google+ much better than Facebook. Join a community and give it a try!

3. Just tossing out a link to your blog post is pointless unless you have an established audience. If I need to explain this, you’re in trouble.

4. Inject your personality! If you’re going to converse with others, you should let them know who you are. There was a point when I tried to mask my personality in my writing and on social media, but I came off as dry. Screw all that. Be you! Be genuine!

So that’s it for now, folks! I’m on a mission to grow my blog and become a more established writer. Seeing as how many of my readers are bloggers too, let’s conquer this world together! If you have any advice for me, I’m more than open to it also.

Peace out, party people.

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